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Black Sheep Brewery revamps logo on back of healthy sales

Published:  08 August, 2011

After reporting solid figures, Masham based Black Sheep Brewery has given its logo a re-vamp for the first time nearly 20 years.

Owner, Paul Theakston hopes the new logo will build on the business which has already recorded solid sales figures from the start of the financial year in April.

It increased its sales of Black Sheep Ale in bottle by 13%, and it reports cask beer sales are showing good like for like growth on last year, driven by lead brand Best Bitter and new beer Golden Sheep.

Sales have also been bolstered by the success of recent limited edition Russian Imperial Stout - a new departure for Black Sheep into the specialist Ale category, and one it hopes to repeat in the future.

Jo Theakston, director of marketing, says: "We have put a lot of thought into the design of the logo, it is a subtle evolution of the original.

"We wanted to show that the business is moving forward and aiming to grow.

"Our sales figures are looking healthy for the start of this financial year and we hope that by developing our iconic logo, it will build on the growth of the business as we look towards the future, in particular the development of our new beers such as Russian Imperial Stout."

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.