Subscriber login Close [x]
remember me
You are not logged in.

Richard Siddle, comment, July 15: Get behind Responsibility OK

Published:  21 July, 2011


The news agenda has been dominated over the last fortnight by people who have been accused of not taking responsibility for their actions. Yes, on the face of it the trials and tribulations of Rebekah Wade, Rupert Murdoch and News International may appear a million miles away from the concerns of the drinks trade. But think again.

The news agenda has been dominated over the last fortnight by people who have been accused of not taking responsibility for their actions. Yes, on the face of it the trials and tribulations of Rebekah Wade, Rupert Murdoch and News International may appear a million miles away from the concerns of the drinks trade. But think again.

The actions, standards and morals of those in business, as well as public life, have never been more acutely brought in to question. The appetite of MPs and ministers, still smarting from the expenses scandal, to call those who fall below agreed codes of conduct to task is there for all to see.

The threat of restrictive legislation lies in the shadows for the media industry if it cannot be seen to put its own house in order.

The same currently applies to the drinks industry. The Public Health Responsibility Act may not be making front page news, but it will be if we don't all collectively heed the warnings of the Health Secretary to take it seriously, sign up to its pledges and take the necessary actions to clean up the selling, distribution and promotion of alcoholic drinks.

Today Harpers is looking to play its part by launching our Responsibility OK campaign that on the one hand looks to galvanise the drinks industry, both big and small, to sign up to the Responsibility Deal whilst on the other hand looks to help promote, and publicise those that do.

This is a campaign we all need to play our part in if we do not want to have further legislation imposed on us. The deal includes measures every business can sign up to. It covers areas such as working practices as well the alcohol pledges.

It takes a little bit of effort, yes, but remember there are big stakes at risk here. So please stand up, sign up and be counted.

If you do we are happy to write about it, include you in our list of signed up companies here and online. You can even put our Responsibility OK logo on your trade facing website, office or any other trade materials. We'll even let the Secretary of State know.

To coin a phrase, we're all in this together, so let's make a deal to sort it out together.

Keywords: