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Published:  23 July, 2008

By Christian Davis

The Bordelais are facing tough trading conditions, particularly in the US, according to Patrick Bernard, managing director of Millsima, the Bordeaux-based fine wine merchant. The market is very difficult,' he told Harpers. Shares are down, business is down and everyone is looking for maximum value for money. People are only interested in the big brands, such as from the Mdoc, and you can forget about vins de garagistes - they are too expensive for their quality.' Back in 1997/98, everyone was thinking about the 2000 vintage and getting their allocation,' added Bernard. There was the new technology bubbles, stocks were rising and money was easy. The market is closer to reality now, but the euro has increased 25% against the US dollar, so everyone is expecting a decrease in the market this year,' he said.