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Global Brands launches first chocolate liqueur for Thorntons

Published:  28 April, 2011

Global Brands has launched the first ever chocolate liqueur for Thorntons to celebrate its 100 year anniversary.

Global Brands has launched the first ever chocolate liqueur for Thorntons to celebrate its 100 year anniversary.

Thorntons Chocolate Liqueur has been developed by Global Brands and Thorntons' master chocolatier, Keith Hurdman and is is a 17% ABV product made with quality cocoa from West Africa, vodka and cream.

Global Brands marketing director, Simon Green, said interest in the speciality liqueurs market is gathering pace and the category is currently experiencing 3% growth in the on- trade (Nielsen, July 2010) and 6% in the off-trade (Nielsen, August 2010).

 

He added: "Cream Liqueurs is one of the only spirits categories that's growing in both value and volume in the on trade, and we think this product's quality and the association of luxury that the Thorntons name carries with it, is perfect for what today's consumer is looking for."

 

Thorntons Chocolate Liqueur launched in time for Easter and has secured listings with Asda and key on trade national accounts.

 

A bespoke menu of desserts and cocktails has been created using the brand, and staff training will enable on trade licensees to boost consumer awareness.


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