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Oddbins launches new off-licence and convenience store concept

Published:  02 December, 2010

Oddbins has launched a new off-licence and convenience store concept called Oddies.

The first one, located in Tyne & Wear, opened last week and the group plans to open a number of Oddies stores around the country in 2011 if the concept proves successful.

Oddies is launching with a focused product range of 450 lines, which is tailored around the needs of its local customers. Following on from a recent Oddbins initiative to source local craft beers, Oddies will also stock a wide range of locally produced, hand-crafted quality beers. In addition to drinks and tobacco lines, there will be an increased selection of confectionery and snacks.

Simon Baile, managing director of Oddbins, believes that there is a real opportunity for Oddies to establish a strong presence in the market following the demise of the Threshers chain.

Baile said: "After two-and-a-half years of re-focusing the business and the range, we now embark on a new chapter in the life of Oddbins. Having now opened one new Oddbins store and launched the new website within the last three weeks, the addition of the Oddies format gives us even greater possibilities for growth of the business in the future."