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'One in three aims to get drunk' - Drinkaware

Published:  07 September, 2010

More than one in three young adults go out drinking with the specific intention of getting drunk, according to research for the alcohol awareness charity Drinkaware.

The ICM poll said that 75% of 18-24 year olds regret their drunken behaviour, which includes not knowing how they got home (27%), having a one night stand (18%) and ending up in hospital (3%).

One in three (30%)18-24 year olds think it is acceptable to wake up without knowing how they got home after a drinking session.

The findings are being released to back the charity's Why Let Good Times Go Bad? campaign, run in partnership with more than 40 companies from across the drinks industry and Coca-Cola Great Britain.

The five-year, £100 million campaign aims to challenge the attitudes towards and social acceptability of drunkenness among young UK adults.

Chris Sorek, Chief Executive of Drinkaware, said: "Not all young adults think extreme drunken behaviour is acceptable, but we must challenge those that do. Changing Britain's binge drinking culture will not happen overnight, but we're making a strong start.

"This campaign is no flash in the pan. Run in parallel with other measures, this will help us make giant leaps towards our goal of fundamentally changing attitudes to alcohol for the better."