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Chivas sets up home at Vinopolis

Published:  10 August, 2010

Chivas Regal has launched a new branded space at Vinopolis named The Chivas Room.

The luxury space is located in a key position during the tour and offers consumers the opportunity to engage with the brand during the experience.

The room will also be used for consumer events, educational and trade tastings, new product launches and masterclasses. There will also be the opportunity to sample other Pernod Ricard UK whisky brands such as The Glenlivet whisky.

Phil Huckle, brand ambassador for Chivas Regal, said: "This is an ideal opportunity to educate consumers who are new to the brand, while also showcasing new styles and expressions to visitors who have a genuine interest in whisky. I'm looking forward to hosting tastings and consumer events in this appealing and engaging space."

Approximately 100,000 visitors will pass through the Vinopolis tour, with a significant number being Chivas Regal's core target audience of 25-34 year old men.