Register now for Harpers global conference

Published: 10 August, 2010

Exclusive new data analysing why people do not drink wine more and what it would take to change their behaviour will be revealed at next month's Harpers Wine & Spirit Global Wine Conference.

The event, taking place on September 7, the day of the International Wine Challenge Dinner, has brought together a line up of leading retailers, economists, brand owners, wine producers and consumer forecasters to analyse the key issues facing the global wine industry.

Tim Wilson of the Wilson Drinks Report is the latest to join the line up who will reveal specially commissioned YouGov consumer research analysing the key factors that determine whether people will buy less or more wine. Be it by price, value, understanding, bottle size or habit, the research will also look at what other drink categories people are consuming and the opportunities for producers to tap into those.

He will join a line up that includes Tesco's Dan Jago, who will explore what producers need to do adapt to changing consumer habits and Sainsbury's Justin James, who will analyse the possibilities for wine around price, innovation and improved consumer insights.

Other confirmed speakers include Direct Wines' Justin Howard Sneyd, looking at the global wine picture from a retailer perspective and Mathew Bird, Pernod Ricard's head of marketing for wine, who will examine wine styles and brands for the modern consumer.

Angela Mount of Gondola Wines will look at why businesses need a digital strategy and Lulie Halstead, chief executive of Wine Intelligence, will pick out key global wine drinking insights and trends from its international consumer wine research.

For IWC dinner attendees the cost is £245, plus VAT, non IWC dinner attendees is £295. To register go to www.globalwineconference.com.

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