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Mango and peach Smirnoff for US

Published:  09 July, 2010

Diageo has added mango and peach flavours to its Smirnoff range in the US market.

Both products are being sold in half-bottle, 50cl, 75cl, litre and 1.75-litre bottles, with the suggested retail price for a standard bottle size of $16.99.

The move coincides with the launch of a new pack design for the main Smirnoff brand and other flavours in the range, already unveiled in the UK market.

Brand director David Tapscott said: "Flavoured vodkas are a huge hit with consumers, and Smirnoff aims to give consumers the hottest flavour options. "