Indian wine 'a force to be reckoned with'

Published: 20 May, 2010

India might be described as the last frontier in the wine world, but a postive showing at this year's London International Wine Fair has done the region the power of good.

For the first time at the London ExCel,a consortium of Indian winemakers has been showcasing their wares to a receptive audience.

Among those spotted enjoying the range of wines at the India stand this week was none other than leading wine critic Oz Clarke.

And Clive Castelino, wine educator for United Spirits Ltd - a division of the UB Group, said interest in Indian winemaking had been sky-high all week.

He said: "This is a new terroir, a new region for people to appreciate and the reaction has been very positive.

"The wine world considers India to be the last frontier - but we are now on the world wine map.

"Our participation here at the LIWF has been about letting people know that India is on the world wine map.

"I have been surprised at the reaction of people.

"People have been receptive to our wines and said it was nice to see something different that they could enjoy.

"That's the whole idea - offering consumers in the UK the opportunity to try some great value and great tasting wines.

"I am very positive that in a few years time India will really be a force to be reckoned with."

One brand being showcased, Four Seasons, is about to be released on general sale in the UK.

At last year's Sommelier India Wine Challenege, Four Seasons won five medals - the highest for any winery in the country.

And its Viognier was the only Indian white wine to win a gold medal.

The Times They Are a-Changin'.

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