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Portman ruling removes drinks brand from sale

Published:  23 March, 2010

A drinks brand has been removed from sale because it does not specify it contains alcohol.

The Portman's Independent Complaints Panel ruled that customers could be confused because the alcoholic content on Yegaar's label is not clear.

The ruling, which followed a complaint from another drinks manufacturer, means pubs and shops will be asked to stop selling the drink in its current packaging.

David Poley, Portman Group chief executive, said: "It is difficult for consumers to tell that Yegaar is an alcoholic drink, let alone how strong it is. We don't even know what kind of alcohol it contains. It is alarming that a drink is being marketed in this way.

"We are grateful that a company brought this to the attention of the Independent Complaints Panel.

"We are now taking action in partnership with retailers to prevent further sales of the drink in its current form."

Yegaar's producer, Mulligans Dumfries Ltd, has now agreed to re-label the product in line with advice from the Portman Group.