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McKeon gets top Asda drinks job

Published:  21 January, 2010

Asda has appointed Adrian McKeon as its new BWS category director.

He replaces Barry Williams who has moved to become category director for grocery with the supermarket chain.

McKeon brings with him a wealth of drinks industry experience, most recently as chief executive of Cobra Beer, a role he left in April last year.

He has also been managing director of Beam UK and before that headed Allied Domceq Wine.

Emma Fox, food trading commercial director at Asda, said: "The breadth and diversity of his experience will add a new dimension to our offering in what will be an exciting year for the category."