Johnnie Walker gets intense

Published: 14 January, 2010

Diageo is launching a new variant of the world's number Scotch whisky brand called Johnnie Walker Double Black.

The new blend uses peaty west coast whiskies to create a flavour that is more smoky than Johnnie Walker Black Label.

Global brand director David Gates said: "Interest in the Scotch whisky category continues to be high and we believe consumers want to explore the huge range of flavour experiences that a brand like Johnnie Walker can deliver.

"We believe that Johnnie Walker Double Black will excite consumers in the blended Scotch whisky category while delivering a fantastic tasting new blend."

Master blender Jim Beveridge said: "Johnnie Walker Double Black takes Johnnie Walker Black Label as its starting point. Drawing on generations of blending and maturation expertise and with the keys to the largest, most diverse stocks of aged Scotch whiskies in the world, I have created Johnnie Walker Double Black to be a new and complementary perspective on Black Label."

From this month until June, Johnnie Walker Double Black is being trialled in airports around the world.

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