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Johnnie Walker tests Double Black

Published:  12 January, 2010

A peatier version of Johnnie Walker Black Label is to be tested by Diageo in global travel retail.

Johnnie Walker Double Black will be released later this month at airport shops operated by Beirut Duty Free, Dubai Duty Free, DFS Singapore, International-Shoppes Duty Free, King Power International and Nuance, at Bangkok, Dubai, Beirut, JFK, Singapore and Sydney international airports.

The test will last until June and will be supported by in-store display and sampling.

A 1-litre bottle will have a premium price over regular Black Label, and will have smoky grey coloured packaging in the Johnnie Walker style.

The whisky was created taking Black Label as a blueprint and adding heavily-peated malts and some aged in deeply charred oak casks.

Global brand director David Gates said: "Interest in the Scotch whisky category continues to be high and we believe consumers want to explore the huge range of flavour experiences that a brand like Johnnie Walker can deliver."