Scottish university helps market European producers

A Scottish university has come together with European producers to help raise the profile of their wines.

University of Glasgow research fellow, Dr Pamela Clayton, has organised a collaborative project with ten European partners called; Marketing European Wine: training for micro producers, which helps provide small wine producers in emerging wine areas of Europe with training in marketing tailored to their specific needs.

Dr Clayton said: "The European wine industry faces increasing challenges from newer wine-producing parts of the world. One of its problems, especially for small wine producers making good quality wine, has been a lack of marketing know-how. The project was designed to overcome this by developing training to help producers find more effective and innovative ways of publicising and selling their products."

After consultation with the wine producers, the project culminated in a multilingual website - http://www.gla.ac.uk/wine/ - which includes information about marketing and a free course that can be undertaken as self-directed learning or with the help of a partner institution.

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