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LIWF given new look for 2010

Published:  11 December, 2009

The 2010 London International Wine Fair (LIWF) will celebrate its 30th anniversary with a new look and easier traffic flow.

The 2010 London International Wine Fair (LIWF) will celebrate its 30th anniversary with a brand new look and easier traffic flow.

Major on-site work and an extension means that the Distil spirits exhibition will see a new layout at ExCeL next year and join the LIWF in the South hall - where a better traffic flow through the event is ensured. 

Event director James Murray said: "We're really gearing up for a fresh and exciting anniversary next May. Expect plenty of changes, all designed to create a productive and enjoyable business platform for the trade. We know that the shows genuinely affect visitors' buying behaviour and there could never be a more important time than now to be exhibiting," 

"The LIWF has not changed dramatically since we moved to ExCeL in 2002 and I am confident that the many new initiatives that we will be introducing for 2010 will ensure an absolute blockbuster of an event next year. 

"The opportunity to move Distil adds even more value for spirits participants but it will remain a stand alone event that will benefit from specific crossover points with the Wine Fair."

Organiser Brintex has already confirmed the presence of key exhibitors for the 2010 event, including Pernod Ricard, Foster's and Bibendum. 

The 2010 London International Wine Fair and Distil will take place from May 18 to 20 May at ExCeL, London. For details on registration visit: www.londonwinefair.com.

Source: Brintex

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