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Biscaldi invests in Viru

Published:  20 August, 2009

Italian importers and exporters Biscaldi Luigi has purchased a stake in UK based Brand Independence, owner of Estonian beer Viru.

Italian importers and exporters Biscaldi Luigi has purchased a stake in UK based Brand Independence, owner of Estonian beer Viru.

The Biscaldi Group is the parent of Ty Nant Spring Water Ltd and has made the investment following the strong growth of Viru in Italy.

Viru is a 5% pilsner style beer brewed for export in Estonia, and is brewed using pure deep well spring water, finest Lithuanian barley and aromatic Saaz hops.

Pietro Biscaldi chairman of Biscaldi Luigi, said: "Viru has performed really well in our market since its launch early last year.

"It's a quality brand with excellent potential.

"We are confident we can further develop sales in Italy and help Viru achieve the wider international success it deserves."

Director of Brand Independence, Paul Baxendale said: " The Biscaldi team have a good deal of experience with international brands in many different markets and clearly recognise the opportunity for Viru.

"We are looking forward to working with them."

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