Low alcohol wines on the agenda

Published: 18 August, 2009

Jancis Robinson MW is to host a new forum looking at the issue of low alcohol wines.

The event, organised by the Wine & Spirit Trade Association, will bring retailers and producers together to consider the potential for the category.

Speakers will include Dan Jago of Tesco, Andrea Ruggeri of Matthew Clark and Jeremy Beadles of the WSTA, with Robinson MW chairing the event.

The forum will hear the latest market research from TFC Wines & Spirits and PLB, pointing to growing consumer demand for a wider range of lower alcohol wines. It comes as European regulators have taken steps to remove some of the barriers preventing sales of wines made using technologies such as reverse osmosis.

The forum will consider the opportunities for lower alcohol wine, particularly in the light of ongoing sensible drinking campaigns and also reflect on some of the challenges still faced, including technical legislation and marketing rules.

Jeremy Beadles, chief executive of the WSTA, said: "Given the prevailing public agenda around healthy living it's timely for the trade to be sharing information and expertise on lower alcohol wines. Some of the biggest names in the business are taking part and I hope this event will stimulate lively debate."

The event takes place in London on October 1. To attend, email louise@wsta.co.uk.

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