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Berberana launches Carta de Plata

Published:  05 August, 2009

Berberana has added Carta de Plata to its portfolio - a new mid-priced 'popular premium' wine.

Due on shelf in Tesco from mid-August the new wines are a red and a white from two classic Spanish varietals, Airen and Tempranillo and will retail at £5.99.

The range has been developed to suit the wine needs of today's consumer by offering approachable fruit-driven wines that, as with each tier within the portfolio, deliver great quality at an affordable price and take Berberana's range beyond Rioja with the wines classified as Vino de la Tierra de Castilla.

The Carta de Plata range is included in the Berberana consumer One Cork One Point loyalty scheme.