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Nederburg launch new world cup wine range

Published:  08 April, 2009

South African wine company Nederburg,  has created a range of limited edition wines especially for the FIFA World Cup.

The Nederburg brand, which is owned by Distell, has secured the partnership with FIFA to celebrate the 2010 FIFA World Cup to be held in South Africa.

The wines will display the official licensed product logo of the 2010 FIFA World Cup.

Second only to the Olympics in terms of global audience the World Cup is estimated to attract nine billion viewers worldwide.

Sarah Gandy, marketing manager for Distell Europe said: "The 2010 FIFA World Cup is an enormous showcase for South Africa and it is evident how through the qualifying matches the excitement is building.

"This is the one chance South Africa has to put itself firmly on the map.

"As Nederburg is the leading South African wine in so many international markets and with our intention to build our profile in the UK, it is a great opportunity to work with FIFA as an official supplier and leverage the relationship."

The range of three single varietals will be Cabernet Sauvignon, Sauvignon Blanc and Rosé and will be available from July to the end of 2010.

The existing four tiers of the Nederburg brand: Foundation, Winemasters Reserve, Manor House and Ingenuity will continue to be offered throughout this period.

The new limited edition wines are positioned in between the Winemasters Reserve and Manor House ranges and will have a suggested retail price of £6.99.

Sarah Gandy said: "We are speaking with retailers about how these wines will create opportunities for them and we are delighted with the interest being expressed.

"This is the perfect chance to make South Africa a destination category.

"It has also meant that I am following the progress of the home nations in the World Cup qualifiers closer than might otherwise have been the case, it has been a very steep learning curve!"

The distribution for the range will include the UK, Ireland, Germany, Canada, Sweden, as well as South Africa and selected countries throughout Africa, Asia and South America.