W&M to host Twitter whisky hunts
Whyte & Mackay is claiming to be the first drinks company to use the social networking service Twitter and mobile tracking application Google Latitude to create a UK-wide promotional event.
Whyte & Mackay is claiming to be the first drinks company to use the social networking service Twitter and mobile tracking application Google Latitude to create a UK-wide promotional event.
The Whyte & Mackay Safari Hunt will invite consumers to use the services to follow cryptic clues to track down two promotional lions in bars in Glasgow and London.
Those finding the lions and revealing their Twitter ID will be given a prizes from a selection of bottlings of whisky.
When the bottles have run out participants will have a drink bought for them.
Marketing manager Phil McTeer said: "Drinking Whyte & Mackay is a social experience, so it makes perfect sense that we would be engaging through social media.
"But instead of just sending out Twitter updates and blog charts, we wanted to fully embrace the ethos of web 2.0."
The Glasgow hunt is on Friday (March 27) with the London event on April 3.
Other cities will feature at later dates.
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