S&N withdraws Miller Beer from UK market
Scottish & Newcastle (S&N) is to stop making Miller Beer in the UK and channel its efforts into boosting sales of Miller Genuine Draft.
Scottish & Newcastle (S&N) is to stop making Miller Beer in the UK and channel its efforts into boosting sales of Miller Genuine Draft.
The brewer said it has come to an agreement with Miller Brands UK to cease making, marketing and distributing the product from December, meaning it will be withdrawn from sales by early 2009.
It said Miller Beer "no longer has a viable long-term role" to play after carrying out a review of a "highly-competitive market".
Nick Miller, managing director of Miller Brands UK, said: "In a highly dynamic and competitive UK beer market, Miller Brands will continue to focus its efforts on premium brand building and we look forward to sharing our exciting and extensive plans for Miller Genuine Draft with our customers in the near future."
Sales of Miller Beer have been in decline for a number of years.
Keywords:
Search
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
