Subscriber login Close [x]
remember me
You are not logged in.


Published:  23 July, 2008

New generic advertising for German wines will appear this summer, with the theme: If you think you know German wine, drink again'. The strapline underpins the whole generic campaign and tackles head on consumer prejudice that all German wine is sweet and cheap,' said the director of Wines of Germany, Nicky Forrest. The ads, featuring pack shots showing the packaging and labelling of mid-priced, dry, modern German wines, will run in the national press and on the London Underground. Wines of Germany is targeting profitable wine drinkers' aged 35-54, who drink nearly every day (10% of UK wine drinkers, who account for 44% of volume and 46% of value), and social drinkers aged 18-34', who drink one to three times a week (12% of drinkers, accounting for 20% of value and volume). * The generic tasting of German wines postponed because of the Queen Mother's funeral now takes place on 24 June. For details on that and on Reh Kendermann's new organic Riesling and Dornfelder/ Pinot Noir. .