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Diageo supports educational alcohol leaflet

Published:  03 September, 2008

Diageo GB is sponsoring the latest edition of the British Liver Trust's publication, Alcohol and Liver Disease.

Diageo GB is sponsoring the latest edition of the British Liver Trust's publication, Alcohol and Liver Disease.

The newly revised leaflet gives sensible drinking guidelines, explains how to calculate units and describes the effects of binge drinking. It also gives information on alcoholic liver disease, tests and treatment along with useful contacts.

The Trust's chief executive Alison Rogers, said: "Given alcohol's role in causing some 50% of liver disease, we are really pleased that a major alcohol producer is helping the Trust to produce information materials that play a role in informing people about sensible drinking. We want everyone to be aware of how much alcohol is too much and what can happen to the liver as a result of alcohol."

Benet Slay, managing director of Diageo Great Britain, added: "While we know that most people do drink responsibly, there is an urgent need to provide people with information on how alcohol, if abused, can affect their long-term health. People need to understand that drinking to excess can have extremely serious consequences."

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