Beam unveils autumn ad campaign for Teacher's whisky

Published: 27 August, 2008

Spirits company Beam Global UK has unveiled the national press advertising campaign it is launching next month to support its on-pack offer for Teacher's Blended Scotch Whisky.

Spirits company Beam Global UK has unveiled the national press advertising campaign it is launching next month to support its on-pack offer for Teacher's Blended Scotch Whisky.

Consumers will be given the chance to win an "iconic classic car" in the promotion, which is being supported by ads in national broadsheet newspapers and a number of consumer magazine titles. The ads show a "typical" Scotch whisky drinker and classic car enthusiast, Mike "oily" Wragg in his garage beside his pride and joy, enjoying his own space with a glass of Teacher's. The campaign will reach over five million target consumers.

The promotion is available on 100,000 bottles of Teacher's and also includes the chance to win one of 250 tool kits worth £150 each. The activity is part of Beam's £1.5 million investment in the brand this year and is part of Beam's 'Create Your Space' campaign, designed to target men over the age of 30.

All campaign activity directs consumers to a new website, www.teacherswhisky.com/space which has already been visited by more than 10,000 people since its re-launch this spring.

Beam Global UK's marketing manager, Aileen Nicol, says: "National press advertising will support our 'Create Your Space' campaign designed to increase consumer interest and engagement in the blended Scotch whisky category. It also makes Teacher's the most relevant and accessible brand to target consumers and fulfils our company ambition of building brands people want to talk about."

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