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The Observer

Published:  23 July, 2008

Tim Atkin is mulling over the results of a recent wine consumer research survey published by Constellation and he is not overly impressed. The results revealed a "deep lacunae of ignorance" with only 21% of the 1,000-plus interviewees knowing that Chablis is a wine region. His disdain is apparent: "If a monkey had answered the questions by ticking the same box every time, he would have scored better than 60% of the interviewees." Atkin was particularly surprised only a third of respondents knew of Rioja, which he feels is "one of the most recognisable wine names on the planet". On the subject of Spain, he highlights the 2006 Fransola, Torres (13.99, Handford Wines) and the 2005 Albario Castro Martin Family Reserve (10.45, Bibendum), which should be drunk "young".