Aspall Cyder targets festivals with showcase barn

Aspall Suffolk Draught Cyder (keg) and Aspall Perronelle's Blush will be available at events including: Henley Regatta (2-6 July), Cornbury Festival (5-6 July), Zoo8 Festival (4-6 July), Latitude Festival (17-20 July), Glade Festival, (18-20 July), The Secret Garden Party (24-27 July), The Big Chill (31 July - 3 August), Cowes Week (2-9 August), The Chemical Brothers concert at London Olympia (30-31 August), and The Blenheim Horse Trials (11-14 September).

The drinks will be served from a bar inside a bespoke cyder barn, a replica of the original cyder house at Aspall's site in Suffolk. The original barn was built in 1728 to produce the first batches of cyder and is an important part of Aspall's heritage. The cyders will also be served at the bars at many of the events.

Barry Chevallier Guild, Aspall director, says: "We are extending our presence at carefully selected quality events, following a successful sampling campaign at festivals last year. These events attract a considerable number of discerning consumers - the perfect target audience for our cyders. Our cyder barn is not only proving to be the perfect environment in which to try our cyder, but it's also becoming an attraction in its own right.

"We look forward to more drinkers discovering Aspall Suffolk Cyder this summer and making it a memorable part of their days and evenings out. For many people, this will be the first time they have tried a super-premium cyder, made from 100% fresh-pressed English apple juice. We know from previous experience that once consumers have tasted Aspall Suffolk Cyder they appreciate how different it is from the more mainstream brands."

Aspall Suffolk Cyder is available throughout the UK in selected on and off-trade outlets. Last month it launched into the Scottish on-trade for the first time, through Belhaven Brewery.

• News
• Harpers Discarded Content