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Sambuca looks for 40% growth

Published:  23 July, 2008

Cellar Trends aims to increase sales of its Luxardo sambuca by 40% in 2008 with an on-line marketing campaign.

It has launched a new UK website and will target 18-28 year-olds on social networking sites including Facebook and MySpace.

Sampling will also take place in bars in 20 UK cities throughout the year.

The brand which has a 72% of the UK sambuca market reported increased sales by 22% in 2007.