Subscriber login Close [x]
remember me
You are not logged in.

Tax rises won't curb drink-related problems, says Poley

Published:  23 July, 2008

Portman Group chief executive David Poley has responded to a Government-backed independent review of drinks industry standards by warning tax increases will not stop alcohol misuse.

Poley said that educating consumers was a more effective way of improving behaviour.

"Raising tax to cut levels of misuse would be ineffective. Drinks producers are ploughing millions of pounds into the Drinkaware Trust's campaigning work. Education can change the culture just as it did with drink-driving," he said.

He maintained that the drinks sector already had a highly developed approach to the issues involved.

"We are determined to demonstrate that the activities of drinks producers are already strictly controlled," concluded Poley.