December 10 biggest online shopping day

Published: 23 July, 2008

December 10 will be the biggest day for online sales in 2007 with 370 million being spent by consumers on the internet.

Figures from the Internet Media Retail Group (IMRG) have indicated that online shopping sales are up by 106% on 2006 figures with total Christmas e-retail sales set to hit 17.6 billion in the fourth quarter of the year.

The 370m being spent online today is almost three times the 126m average day rate during 2007.

IMRG's figures predict that full year 2007 e-retail sales will be 53.3bn, which is 76% higher than the 30.2bn recorded for 2006.

Time saving and convenience are the biggest factors in driving people to shop online with 100% and 79% of survey respondents citing these respectively.

Figures out from the British Retail Consortium last week also highlighted the predicted growth in internet sales this Christmas.

Mike Watkins, Senior Retail Manager at Nielsen, commented: "When it comes to food, one fifth of consumers intend to buy their Christmas groceries online this year. This is an increase of over 50% on Christmas 2006 and significant when considering the pivotal role that food and drink play in our festivities."

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