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Lindemans heads to South Africa

Published:  23 July, 2008

Wine brand Lindemans will include a South African range in spring 2008 having launched Lindemans Chile in May.

Peter Jackson, MD of Foster's EMEA, said: "To build on the multi-provenance credentials of Lindemans, South Africa is a logical extension".

He added: "I am delighted to announce that we have signed a long-term joint venture with Origin to bring a premium proposition to the category, which will help raise the average unit price of South African wines in the UK."

Origin MD, Bernard Fontannaz said, "Origin is a leader of the social responsibility agenda in South Africa. We are working up a number of Fairtrade projects with Foster's EMEA and looking to build these over time, while working in close collaboration with Lindemans winemakers and consultant Angela Mount to ensure the wines are the right quality and style for the UK market."

The Lindemans South Africa range will start with two wines from the 2007 vintage, a Sauvignon Blanc and a Shiraz. The RSP is 5.99.

The launch will be supported with a 1 million advertising campaig being skewed to these new products.

Lindemans has also launched its Early Harvest wine this week in two of the major UK grocers.