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Arnie to promote wine on TV

Published:  23 July, 2008

US: California governor Arnold Schwarzenegger is to promote the state's wine in a series of TV ads

The TV ads will feature stars of California's food and wine world,' California's Wine Institute said.

The stars will include "well known chefs and winemakers, whose names will be released shortly.

The television spots, which start in February, will be funded through a five-year promotional partnership between the California Travel & Tourism Commission (CTTC) and the Wine Institute.

CCTC executive director Caroline Beteta said: " California is the most visited state in the US for food and wine-related activities."

California has around 2,300 wineries and accounts for 90% of US wine production.