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Australia targets India's middle class

Published:  23 July, 2008

AUSTRALIA: Trade minister Warren Truss is urging the country's wine business to harness the opportunity to secure distribution to India's growing middle class.

"At the moment, it's fair to say that western foods and wine only cater to an elite slice of Indian consumers.

"That's why the current level of wine consumption in India is equivalent to just two teaspoons per person a year. It's not enough to raise a toast," he said at a conference.

Truss said the Australian wine industry wanted to turn the current wine micro market into a mass market amid predictions India could one day be its largest export market.

He said at the Australia India Business Council meeting in Adelaide, that the Australian Government was already doing all it can to strengthen the trading relationship between the two countries.