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Half-price deals a rip off says Pernod Boss

Published:  23 July, 2008

The UK boss of drinks giant Pernod Ricard has admitted half price wine deals trick consumers.

He added: 'Consumers know they are getting misled they get used to it. At the end of the day, it just leads to the impoverishment of the wine trade.'

At the same time, financial website is running a poll asking visitors what it the worst "rip off" in the UK with "half price" wine offers only second to 0870 phone numbers.

Pernod Ricard owns brands including Jacob's Creek, Campo Viejo, Montana and Mumm Champagne.