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Published:  23 July, 2008

The Swiss Wine Export Association (SWEA) is to close its UK office at the end of the year, leaving the Swiss without generic representation in the UK for the first time in five years. The decision to close the office in the Swiss Centre, in London, was taken after the Swiss government imposed swingeing cutbacks on the SWEA's budget. UK market co-ordinator Kirsty Brinsley, who will lose her job with the closure, said the move had nothing to do with the failure of Swiss wine to make serious inroads in the UK market. Swiss wines have been doing well over the last few years; we've increased our market share each year,' said Brinsley. It's just that the Swiss government, which is an important contributor to the SWEA's budget, has had to impose strict budget constraints this year.' The closure will not affect the annual Swiss Wine Tasting, at the Institute of Directors in March, which will be organised and promoted by Beck Marketing on a one-off contract. All queries to the SWEA, Avant-Poste 4, PO Box 1346, 1001 Lausanne, Switzerland, tel: 00 41 21 320 50 83.