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Published:  23 July, 2008

Southcorp has announced a 2 million above- and below-the-line advertising campaign to support its Lindemans brand. As well as new packaging there is the release of the new Bin 40 Merlot (priced 5.99), which joins the Bin 45 Cabernet Sauvignon and the Bin 50 Shiraz. The national outdoor campaign runs until the end of December, with a second burst early next year. This comprises 48-sheet posters to increase brand awareness, with six-sheet point-of-sale posters to drive consumer purchase. The Merlot is a blend of grapes from Sunraysia in Victoria and the McLaren Vale, Bordertown and Clare Valley regions of South Australia.