Carlsberg moves into wine
Published: 23 July, 2008
Beer giant Carlsberg develops new range of wines.
The new range - invenio - is a mix of 15 wines from eight different producer countries.
The aim is to allow consumers to easily navigate around the world of wine, Carlsberg said.
Invenio, meaning 'to discover' in Latin, is being launched in the UK on- and off-trade immediately.
Carlsberg UK wine buyer Louise Boddington said: "Invenio offers outstanding and reasonably priced wine from around the world.
"This offers our trade customers the opportunity to retail a range of Old and New World styles at outstanding value for money for their customers under an on-trade exclusive label."
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