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The Interview: Louis-Fabrice Latour, Proprietor and wine buyer, Maison Louis Latour

Published:  23 July, 2008

Louis-Fabrice Latour, a member of the seventh generation of Burgundy ngociant Maison Louis Latour, is also its head, having taken over from his father (who is still the chairman of the board) in 1999. A fluent, idiomatic English speaker, he has spent more than two years of his life, off and on, in England and prefers to conduct interviews completely in English. He studied political science in Paris and, as is the Maison Louis Latour policy, has travelled the world to understand its wine markets and wine trends. He has recently been re-elected to a second three-year term as president of Burgundy's ngociants.

Marketing', you know, with the French, it is an odd word. We do more marketing, but we are not very good. It's never been in our culture - we tried to do a bit in England, but we leave it to the specialists. We prefer to concentrate on making the wine!