Tri-varietals launch from Jacob's Creek

Published: 23 July, 2008

Jacob's Creek is launching three new tri-varietal wines, priced at 6.99. The Three Vines range is being positioned between the company's entry-level range (RRP 5.49-5.99) and its Reserve range (7.99).

The white is a blend of Semillon, Sauvignon Blanc and Viognier; the ros combines Shiraz, Grenache and Sangiovese; while the red features Shiraz, Cabernet Sauvignon and Tempranillo.

Chief winemaker Phil Laffer said: UK consumers are now looking for points of difference, and wine they can relate to food. The wines are very much fruit driven and represent Jacob's Creek at the elegant end; it is a question of style and difference.'

The white is described as displaying lively lemon citrus, passionfruit and floral apricot'; the ros shows an attractive combination of raspberry, cherry and pepper spice flavours, supported by a soft and natural acidity'; while the red is perfectly suited to flavoursome foods such as spiced rack of lamb, venison or fillet of beef'.

Launched initially in the UK market alone, the wines will be available in May/June. And while it is Jacob's Creek's general policy to resist discounting, Patrick Venning, head of marketing (wines) at Pernod Ricard UK, said that the range will occasionally be promoted at 4.99.

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