Blending in
While Jim Murray and the wider SWA membership will no doubt continue to disagree with each other on the use of the term Blended Malt Scotch Whisky' to describe a blend of malt whiskies (In the mix', Harpers, 23 June), it is important to remember the reasons for its choice.
Blended Malt Scotch Whisky' was the industry working group's favoured option only after carefully considering a range of alternatives, consumer research and the views of overseas distributors. A wide consultation of SWA members and non-members reached the same conclusion.
The term clearly indicates to the consumer there is more than one malt whisky in the product, is easily understood in international markets and is compatible with European law, where any combination of malt whiskies is already legally a blend'.
The fact that many Blended Malts are already using the description voluntarily, ahead of legislation, is testament to the industry's support for the term.
Keywords:
Search
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
