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Blue Nun samples

Published:  23 July, 2008

Wine brand Blue Nun is launching two major consumer sampling campaigns - with lingerie store Ann Summers and fashion retailer Dorothy Perkins. Both campaigns are targetted to reach 18- to 25-year-old females.

News of these events and of Blue Nun's sponsorship has been communicated via 500,000 flyers, Solus emails, coverage in Now magazine, in-store posters as well as window displays, and is estimated to have reached more than two million 18- to 40-year-old women.

Armin Wagner, marketing director of Blue Nun producer Langguth, commented: This is a big opportunity for Blue Nun, as few other wine brands are targeting this group with a range of consistently good, easy-to-understand, easy-drinking varieties that will suit their palates.'