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Bacardi moves to Dewar's

Published:  23 July, 2008

Bacardi UK is to assume the distribution of its Dewar's brand portfolio from United Brands.
Sophie Bowers, marketing manager for Dewar's, said: United Brands has done a terrific job in reintroducing the brand to the domestic market, and we have been delighted with the feedback we have received from the trade. However, our longer-term plan had always been to integrate the Dewar's brands into the Bacardi portfolio, where the brands will benefit from wider support.'

Bacardi UK is to assume the distribution of its Dewar?s brand portfolio from United Brands.

Sophie Bowers, marketing manager for Dewar?s, said: ?United Brands has done a terrific job in reintroducing the brand to the domestic market, and we have been delighted with the feedback we have received from the trade. However, our longer-term plan had always been to integrate the Dewar?s brands into the Bacardi portfolio, where the brands will benefit from wider support.?

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