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Wolf Blass on TV

Published:  23 July, 2008

Fresh from its summer of cricket sponsorship, Australian wine brand Wolf Blass is about to embark upon its first national UK TV advertising campaign.

The television advertising is part of a 1.8-million marketing campaign, the brand's biggest-ever consumer and trade marketing support programme over here to date', according

to a spokesperson.

The four-week-long campaign will begin on 14 November in the critical Christmas run-up period and will feature the soaring Wolf Blass eagle'.

A series of proximity sheet advertisements will augment the television campaign, appearing in multiple grocers in the last two weeks of November.

We have chosen channels to fit our target ABC1 male and female audience: Channel 4, ITV and selected satellite channels,' commented Jeremy Gibson, Wolf Blass's senior brand manager.