A new radio advertising campaign for Ctes du Rhne wines will break in October and run for two months. This campaign, in addition to the current six-month sponsorship deal with Smooth FM, will take the wine region's total radio investment to more than 320,000.
The radio spots will appear on Magic FM, Total LBC, Classic FM and Smooth FM, among others, and are expected to reach 4.5 million listeners.
The radio spots will appear on Magic FM, Total LBC, Classic FM and Smooth FM, among others, and are expected to reach 4.5 million listeners.