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International Beverage appoints new marketing director

Published:  09 October, 2018

International Beverage has appointed Cara Chambers as its new marketing director, taking over from Karen Walker.

Chambers, who takes on the position with immediate effect, will be based at the company’s Scotch whisky subsidiary Inver House Distillers in Airdrie, where she will head up marketing and innovation for the global drinks business.

Bringing 25 years experience working for some of the UK’s leading blue chip companies, Chambers was a “great fit” for International Beverage, said Martin Leonard, managing director, Inver House Distillers.

“We are entering a very exciting period for our business, with the channels in place to grow our brands in markets around the world. The position of marketing director is critical to delivering our ambitious plans, and Cara brings outstanding qualities, skills and experience to the task,” he said.

Chambers began her career in the drinks industry, starting at United Distillers (Diageo), Scottish Courage - where she became Marketing Manager for its cider portfolio - and Scottish & Newcastle / Heineken UK, where she rose to become head of innovation.

After a period working in consultancy, she returned to the drinks industry as marketing director for Whyte & Mackay, before moving to Sainsbury’s Bank as head of customer and brand development. Latterly, she was European marketing director of Baxters Food Group.

The opportunity to work closely with the team in Scotland, while also being part of the company’s international business framework, was a “very appealing prospect”, said Chambers.

“It’s a chance for me to learn within a dynamic global team, and to deliver plans to take these successful brands to the next level. I am really looking forward to the challenge,” she said. 

Established in 2006, International Beverage’s portfolio includes the Old Pulteney, anCnoc, Speyburn and Balblair single malt whisky brands, Hankey Bannister blended Scotch as well as premium Scottish gin brand Caorunn.