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Black Tower campaign highlights home drinking

Published:  23 July, 2008

Top-selling German wine Black Tower is to feature in a major national advertising print campaign.

Adverts for the Reh Kendermann-owned brand will be displayed in the News of the World's Sunday and the Sunday Mirror's Celebs on Sunday magazines, and also OK and Now publications.

The company says that British consumers are increasingly favouring entertainment at home, alone or with friends', and the campaign demonstrates relevant socialising and relaxing occasions'.

Reh Kendermann joint MD Hans Berktold said the ads demonstrate our long-term commitment to support our trade customers'. He added: Positions in relevant editorial environments such as beauty, nights in, food and "real life" enhance the strength of the message that Black Tower is easy drinking, anytime, and a must-stock brand.'