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Maxxium UK rebrands in a bid to clarify market position

Published:  14 March, 2018

Maxxium UK, the UK’s sales and distribution arm of global companies Beam Suntory and Edrington has undergone an enormous period of change since 2009, when the head office of its global brand owners – then a mix of Edrington, Beam, Rémy Cointreau and former Absolut owner VMS – folded.

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