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New Zealand reveals bumper line-up for Prowein

Published:  12 February, 2018

New Zealand will have its largest presence to date at Prowein next month, with a bumper number of wineries in line with the country’s growing exports which reached a record high at the end of last year.

The New Zealand Pavilion will feature 47 producers representing eight of New Zealand’s winegrowing regions when it hits the annual trade show in Dusseldorf, showing 200 wines from 17 different varieties and styles.

A number of masterclasses and tasting sessions, including a seminars on aromatic white wines, Pinot Noir and ‘alternative’ New Zealand led by Anne Krebiehl MW are also being scheduled to promote the country which is now worth $1.675 billion a year in exports, up 5% for the year ended November 2017.

Jamie Goode will host sessions on Chardonnay, Sauvignon Blanc and classic red styles such as Syrah and Merlot Cabernet blends, while Madeleine Stenwreth MW and Elaine Chukan Brown will lead a tasting in Pinot Noir.

New Zealand Winegrowers, which is behind the programme of events, said this increased presence from producers and also a larger educational programme has been designed with international markets in mind – and the 90 countries to which New Zealand wine is currently exported.

“There is a strong interest in New Zealand wines from international markets, and this show provides a great opportunity for our producers to explore new export opportunities and capitalise on the increased demand,” Chris Stroud, New Zealand winegrowers marketing manager for Europe said.

According to New Zealand Winegrowers, the industry is working towards a goal of $2 billion in exports by 2020.

The New Zealand Pavilion will feature in Hall 9, Stand E36 at Prowein International Wine & Spirits Trade Show, being held from 18 - 20 March 2018.