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Mar de Frades appoints Enotria & Coe as UK distributor

Published:  05 February, 2018

Mar de Frades, the Albariño-specialising Rías Baixas sister to Rioja’s Ramón Bilbao, has appointed Enotria & Coe as its UK distributor with immediate effect taking over from Cellar Trends.

The new partnership follows Mar de Frades’ Ramón Bilbao portfolio joining Enotria & Coe in March last year, since which the brand had achieved sales growth of 30%, said the company, adding the move was “completely in line with our international strategy”.

“As one of our strategic wine brands, Mar de Frades should be distributed by our strategic wine partners in key markets,” said Robert Eastham, wine & spirits director (West & North Europe) at brand-owner Zamora Company.

The company was confident Enotria & Coe was “perfectly positioned” to build on its current listings for Mar de Frades with the on-trade and specialists in the UK, he added.

“We would like to say thank you to Cellar Trends with whom we continue to work with and enjoy excellent growth with Licor 43.

Founded in 1987, Mar de Frades is one of Rías Baixas’ adventurous, innovative producers, with its immediately recognisable blue bottles and thermochromic labels.

The range currently comprises Mar de Frades Albariño 2017 (rrp: £20.00), the barrel-aged Mar de Frades Finca Valiñas Albariño 2014 (rrp: £45.00) and the Mar de Frades Albariño Brut NV (rrp: £30.00) - the world’s first ever sparkling Albariño when it was initially released in 2012.

Enotria & Coe’s Harriet Kininmonth said: “The perception of Albariño in the UK has come on leaps and bounds in recent years and is increasingly becoming a ‘must’ for wine lists in the premium on-trade – it’s Spain’s most distinctive white wine and it’s important that our range reflects this evolution and that we are leaders in the promotion of the region and its wines.”

The Mar de Frades winery is located in Galicia’s Salnès Valley, at a spot on the Arousa Estuary - nicknamed ‘Sea of the Friars’, or ‘Mar de Frades’ - where pilgrims used to disembark from their maritime journey on their way to Santiago de Compostella.