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New Zealand wine exports reach record high

Published:  29 August, 2017

The export value of New Zealand wine has reached a record high driven by strong growth of export to the US.

Total exports were up 6% to $1.66 billion in the year to the end of June 2017, making it New Zealand’s fifth largest goods export, according to the 2017 Annual Report of New Zealand Winegrowers.

Exports to the USA passed $500 million for the first time, up 12%, with New Zealand wine now the third most valuable wine import into the country, behind only France and Italy.

With diversified markets and a strong upward trajectory, the industry was in good shape to achieve $2 billion of exports by 2020, said Steve Green, chair of New Zealand Winegrowers, adding in order to achieve continuing value growth, it was critical for the industry to maintain a focus on protecting and enhancing its reputation as a “distinctive quality” product.

“Our premium reputation remains the greatest collective asset for New Zealand wine, and underlies the high average price our wine commands in global trade,” he said.

Improved protection of New Zealand’s regional identities through the Geographical Indications (Wine and Spirits) Registration Act, and initiatives such as the launch of the Sustainable Winegrowing New Zealand Continuous Improvement extension programme would help enhance the “world-class reputation” of New Zealand wine as a premium and sustainable product, he added.